Cincinnati-based Fifth Third Bank is a strong supporter of the Avondale neighborhood and the Avondale Development Corporation.

Fifth Third Bank funding helped in the development of the neighborhood’s Quality of Life plan (QOL)– the official master plan for Avondale. Two years in the making and enjoying broad community involvement and support, the QOL plan has been unanimously approved by the Avondale Community Council, the City of Cincinnati Planning Commission and Cincinnati City Council. It is Avondale’s map to manage growth in the City’s hottest neighborhood to the benefit of existing residents and businesses and those who choose to be located here.

Fifth Third also provided funding for the Avondale Economic Mobility Fund (EMF). EMF is a grant program designed to help at-risk Avondale families avoid displacement due to new development and investment in the neighborhood. The first two rounds of the EMF featured 40 grants of $1,000 each to residents. The program was modified to be responsive to the immediate needs of residents as a result of the COVID-19 pandemic. Grants of up to $1,000 were made available to any Avondale resident to ensure the availability of shelter, help them maintain social distancing, and access other resources. Residents were eligible to participate in virtual financial literacy workshops to enhance their budgeting skills.

ADC operations – including its communications efforts to residents – has also benefitted from the bank’s support.

Fifth Third Bancorp is a diversified financial services company and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of September 30, 2020, Fifth Third had $202 billion in assets and operated 1,122 full-service banking centers and 2,414 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. In total, Fifth Third provides its customers with access to approximately 52,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2020, had $422 billion in assets under care, of which it managed $53 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses